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Insight

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Reality Defender and Primer Technologies Team Up to Tackle the Synthetic Media Crisis

Ben Colman

Co-Founder and CEO

Here's a sobering reality: most people can no longer tell the difference between a real voice and a cloned one—even experts working directly with deepfake technology. That's the world we're living in, and it's exactly why Reality Defender's new partnership with Primer Technologies matters.

Together, we're building the first AI-native intelligence stack that doesn't just spot emerging threats, but actually verifies whether content comes from real humans or sophisticated AI systems. It's a game-changer for organizations drowning in synthetic noise and struggling to separate authentic intelligence from AI-generated deception.

The technical integration is already proven through API connectivity, with plans for deeper integration as customers demand more sophisticated capabilities. But this isn't just about connecting two platforms—it's about creating something entirely new.

Why Traditional Security Isn't Cutting It Anymore

Think about it: when a sophisticated deepfake video hits social media, traditional security tools are essentially blind. They can track the spread, analyze the engagement, maybe even flag it as suspicious content. But they can't answer the one question that actually matters: is this real?

That's where our partnership with Primer changes everything. Primer's Enterprise and Command products excel at tracking patterns and risk signals across the digital landscape—they're the eyes and ears of modern intelligence gathering. Reality Defender brings the layer of authentication that's essential in the age of Gen AI, using multi-model detection to verify synthetic media across video, audio, images, and text.

The result is something unprecedented: real-time synthetic content detection embedded directly into intelligence analysis. Government agencies conducting threat assessments, corporations protecting their brand reputation, security teams investigating suspicious activity—they all get the same critical advantage of knowing not just what's happening, but whether it's actually real.

The Stakes Have Never Been Higher

The numbers tell the story: deepfake incidents worldwide jumped 245% year-over-year, and over a quarter of executives report deepfake attacks targeting their financial data in just the past year. We're not talking about some distant future threat—this is happening right now, and it's accelerating.

Bad actors aren't just creating better deepfakes; they're using them strategically. A single synthetic video can wipe billions from a stock price, undermine public trust in democratic institutions, or compromise classified operations. Traditional reactive approaches—detecting and responding after damage is done—simply don't work when threats move at digital speed.

That's why our partnership with Primer represents a fundamental shift toward proactive defense. Sean Moriarty, Primer's CEO, puts it perfectly: "By integrating our analysis products with Reality Defender's synthetic media detection, we're offering solutions that provide unprecedented insight into the authenticity and context of online content."

The combination creates something that neither platform could achieve alone: the ability to spot emerging threats and immediately verify their authenticity. It's not just about better technology—it's about restoring the confidence organizations need to operate in an AI-powered world where seeing is no longer believing, but verification is everything.

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