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Insight
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Industry
Media & Publishers
Media & Publishers
The media and publishing industry is going through a critical turning point as synthetic media and GenAI tools become more accessible and produce higher quality content. , authentication and moderation are no longer optional — they are essential. Deepfakes, AI-manipulated and -generated content, and synthetic text threaten brand credibility, audience trust, and the integrity of news and entertainment pipelines.
Reality Defender empowers media companies to detect, verify and moderate synthetic content at scale, protecting editorial integrity, brand reputation, and audience trust from AI-enabled threats.
70%
of US respondents said it’s becoming difficult to verify whether the content they consume online is trustworthy. (Adobe 2024)
.01%
of adult participants could accurately distinguish all real from AI-manipulated images and video. (iProov 2025)
40%
of Americans rarely or never use fact-checking websites. (Moonlock 2024)
Why Reality Defender?
Robust Detection
Our ensemble of multi-modal models identifies manipulated images, altered videos, synthetic voices, and AI-generated text in real-time. With media pipelines under constant threat, our technology is specifically tuned to the patterns and markers that distinguish authentic content from synthetic variants.
Turn-Key Defense
Integrate seamlessly with your existing content workflows, editorial tools, digital asset management (DAM) systems, and moderation platforms via our API. Whether monitoring live streams, user-generated submissions, social-media uploads or archived assets, Reality Defender plugs in with minimal friction.
Results That Matter
Receive real-time risk scores, auto-flags, moderation dashboards, and detailed audit logs — so you can act swiftly to remove or review suspect content, preserve audience trust, and avoid reputational damage before it spreads.
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Use Cases
How Media Companies Detect AI-Powered Disinformation
Media companies use Reality Defender to identity content wh.
Through seamless integration with existing security infrastructure, our technology detects and stops AI-generated impersonations in real time before they can compromise national security or public trust.
Content Authentication
Modalities protected:
Audio
Video
Image
Publishers and broadcasters rely on Reality Defender to verify that footage, interviews, press appearances or influencer-content are genuine, not tampered with or entirely synthetic. In an era where fabricated videos can bypass traditional fact-checking and editorial review, automation at scale is critical.
Content Moderation & User-Generated Media
Modalities protected:
Audio
Video
Image
Media and publisher platforms host large volumes of user-generated content, often live or posted with minimal delay. Reality Defender monitors uploads or live streams for synthetic media, enabling automated review or flagging of manipulated content — reducing risk of publishing AI-generated fake news, defamation or manipulated material.
Brand & Talent Protection
Modalities protected:
Video
Image
Audio
The likenesses of leaders, influencers, celebrities and brand ambassadors can be exploited via deepfakes in promotional content, interviews or social posts. Reality Defender helps safeguard talent and brand reputation by detecting unauthorized impersonations before they go live.
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Resources
How AI-Driven Disinformation Is Impacting Media Companies
Stay ahead of evolving threats with expert analysis, industry updates, and emerging deepfake defense strategies from the Reality Defender team.