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Insight

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Coordinated Deepfake Attacks: Social Engineering, Reinvented by AI

Gabe Regan

VP of Human Engagement

Phishing emails and spoofed domains are no longer the apex of social engineering. Today’s attackers are orchestrating campaigns that combine AI-generated voice, video, and automated deployments into unified, real-time threats. We’ve entered the era of coordinated deepfake attacks. And unlike traditional social engineering, these operations are fast, multi-layered, and designed to exploit trust from every angle, making early detection essential.

What Are Coordinated Deepfake Attacks?

Unlike first-generation deepfake incidents, which may involve a single altered video or cloned voice, coordinated deepfake attacks synchronize multiple synthetic elements across channels — video, audio, SMS, email, even chat platforms like Slack or Teams.

Example scenarios include:

  • A video call from a “CEO” authorizing a payment, followed by a Slack message confirming the same.
  • A voice call impersonating a finance director, paired with a realistic-looking invoice sent via email.
  • AI-generated LinkedIn profiles or cloned websites used to legitimize fraudulent outreach.

What makes these attacks dangerous is the orchestration of multiple trust-verification channels to overwhelm their targets. Timing, cross-platform manipulation, and deep familiarity with internal processes allow attackers to bypass even the most security-aware employees.

Real-World Examples

The Retool Deepfake Attack 

In a targeted breach of developer platform Retool, attackers used SMS phishing and deepfake voice audio to compromise internal accounts tied to crypto wallets. After luring an employee to a fake login portal, they followed up with a voice call from someone impersonating an IT staffer, using AI-generated speech. The result: MFA was bypassed, and 27 accounts were compromised.

Key takeaway: This wasn’t just a phishing attempt — it was a multi-stage, deepfake-assisted campaign that relied on timing, social engineering, and synthetic audio to breach controls.

The Exante Clone Scam 

This elaborate attack targeted U.S. investors by constructing a full-fidelity clone of investment firm Exante with the help of AI. The scammers then used a JPMorgan banking setup and crypto wallets opened with AI-manipulated documents to succesfully collect money from victims.

What makes this significant is the scope: infrastructure spoofing, synthetic identity, and financial fraud all working in tandem. This wasn’t just a scam — it was an AI-augmented impersonation campaign with serious implications for finance and fintech security.

Singapore CFO Deepfake Video Call 

In a recent attack in Singapore, a finance employee lost over $449,000 after joining a video call with whom they believed were company executives. In reality, it was a deepfake simulation of their CFO and others. The attackers used synthetic video replicas and contextual knowledge to simulate a live executive meeting — recreating an entire command chain through AI. As in a similar case in Hong Kong where $25 million was lost, the strategy proved effective.

Where Legacy Defenses Fail

Despite investments in secure email gateways, MFA, and endpoint protection, most enterprise tools weren’t built to detect AI-generated content — especially not across multiple channels in real time.

This disconnect creates several breach points:

  • Email filters won’t flag deepfake audio or video embedded in links or attachments.
  • Call centers and video conferencing platforms are often blind spots in the security stack.
  • Human judgment fails when AI-generated voices and faces are indistinguishable from real ones, especially under pressure.
  • Security awareness training isn't enough when employees are contacted from multiple coordinated sources (e.g. a call, a message, and a video).

The bottom line: these attacks bypass logic-based defenses by exploiting perception. And the only way to reliably detect them is to treat synthetic content as its own risk category, with the right tools to identify and contain it.

How Reality Defender Stops Coordinated Deepfake Attacks

Reality Defender was built specifically for this new frontier. Our platform provides real-time deepfake detection across media types including voice, video, and image — integrated directly into enterprise communications infrastructure.

Reality Defender’s core capabilities include:

Multimodal Detection Engine: Continuously analyzes video, audio, and images using a combination of award-winning AI models trained on rigorously curated datasets. Delivers industry-leading accuracy in identifying deepfakes.

Cross-Channel Coverage: Integrates into workflows across video conferencing, KYC pipelines, call centers, and collaboration tools to ensure detection occurs wherever deepfakes can surface.

Alerts + Forensics: Routes alerts directly into your SIEM or SOAR environment for immediate triage. Includes forensic reports to support both incident response and executive decision-making.

Proactive Simulation + Red Teaming: Partners with security teams to simulate synthetic media attacks during tabletop exercises, strengthening readiness and exposing gaps before real threats emerge.

Recommendations for Security Teams

To defend against coordinated deepfake threats, security teams should adopt a posture that treats synthetic media as a core attack surface. Defensive priorities should include:

  1. Run an Impersonation Surface Audit
    Identify executives, public-facing employees, and departments most likely to be targeted by deepfake impersonation (e.g. finance, HR, comms).

  2. Integrate Deepfake Detection into SOC Workflows
    Use solutions like Reality Defender to analyze audio, video, and images across the workflows you use every day, before an AI-generated forgery reaches its mark.

  3. Correlate Across Channels
    Don’t treat a suspicious video or voicemail in isolation. Coordinated attacks are multichannel. Your detection strategy should be too.

  4. Run Red Team Simulations with Synthetic Media
    Train your analysts to respond to high-fidelity fakes. Tabletop exercises are no longer theoretical — they’re training for the new normal.

  5. Educate, But Don’t Rely on Humans Alone
    Awareness training is still vital, but humans shouldn’t be expected to recognize sophisticated deepfakes. Detection must be AI-powered, automated, and continuous.

Preparing for the AI-Powered Future

Coordinated deepfake attacks signal a broader shift: social engineering is now powered by AI-generated media and machine learning.

But AI is also the key to stopping these threats.

Reality Defender leverages cutting-edge AI to detect and block deepfakes in real time, turning the same technology attackers use into a defensive advantage. In a world where malicious AI is already at work, the only way to defend is with AI that’s faster, smarter, and trained on the same techniques used to generate today’s deepfakes.

Built for seamless SOC integration, Reality Defender detects deepfakes where legacy tools fall short. Book your demo today to see our solutions in action.

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